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dc.contributor.author
Skenderids, Leonidas
en
dc.date.accessioned
2015-07-01T09:09:02Z
dc.date.available
2015-09-27T06:05:05Z
dc.date.issued
2015-07-01
dc.identifier.uri
https://repository.ihu.edu.gr//xmlui/handle/11544/636
dc.rights
Default License
dc.title
Business Technology Forecasting & Strategic Positioning in the new digital era
en
heal.type
masterThesis
heal.secondaryTitle
The case of NFC mobile payments technology in the global banking industry
en
heal.keywordURI.LCSH
Technology
heal.keywordURI.LCSH
forecasting
heal.keywordURI.LCSH
strategy
heal.keywordURI.LCSH
market
heal.keywordURI.LCSH
banking
heal.language
en
heal.access
free
el
heal.license
http://creativecommons.org/licenses/by-nc/4.0
heal.recordProvider
School of Economics, Business Administration and Legal Studies, MSc in Strategic Product Design
heal.publicationDate
2015-02
heal.bibliographicCitation
Skenderidis Leonidas ,2015, Business Technology Forecasting & Strategic Positioning in the new digital era - The case of NFC mobile payments technology in the global banking industry ,Master's Dissertation , International Hellenic University
en
heal.abstract
There is a rapidly growing interest in new technological innovations, which have lead to the conversion of traditional, established business models in many industries. Across, the world-wide banking sector, the current implication of technological innovation is concerning, among others, a fundamental change in the established payment services. This dissertation will investigate the technological initiative of contactless mobile payments and the strategic imperative for banking institutions to address the challenge of forecasting the timeline of its future adoption. Furthermore, the strategic positing of banks in the new business landscape will be examined and a number of alternatives scenarios will be presented. The analysis will be based on the integration of the existing business literature review on the subjects of technology forecasting and strategic positioning of corporations in the new technology market. The Marketing Engineering for Excel software will be used to run forecasting analysis and information collected from published resources will be analyzed to draw conclusions on a qualitative level about bank’s alternative paths of strategic positioning in the future NFC mobile payment market. The dissertation will conclude that banks should harness the upcoming evolution in payments innovation and develop optimal strategic initiatives for strengthening their traditional role at payment into the new digital payment era. I would like to express my thanks to my professor Dr. Dimitrios Karalekas for all the input and valuable advisory, during the dissertation development and for always being on hand to provide helpful comments. I am also very grateful to the Course Office of School of Economics, Business Administration & Legal Studies of IHU for giving me the opportunity to work more extensively for the purposes of this dissertation.
en
heal.tableOfContents
ABSTRACT .................................................................................................................... 3 PREFACE ....................................................................................................................... 4 TABLE OF CONTENTS .................................................................................................... 5 INTRODUCTION ............................................................................................................ 9 OBJECTIVES ........................................................................................................... 10 LITERATURE REVIEW ............................................. 1ERROR! BOOKMARK NOT DEFINED. THE STRATEGIC IMPERATIVE OF TECHNOLOGY ..................................................... 15 THE UNCERTAINTY FACTOR IN TECHNOLOGY ....................................................... 17 TECHNOLOGY FORECASTING ................................................................................ 19 DIFFUSION OF INNOVATION ................................................................................. 21 MODELING THE DIFFUSION OF TECHNOLOGY ....................................................... 23 EMERGING TRENDS IN TECHNOLOGY FORECASTING ............................................ 28 SCENARIO ANALYSIS IN EVALUATION OF TECHNOLOGIES ..................................... 32 POSITIONING IN THE MARKET OF NEW TECHNOLOGIES ....................................... 35 APPROACHES AND METHODOLOGY .......................................................................... 41 PART 1 – BASS MODEL ............................................................................................... 43 METHOD I - FORECASTING USING PAST DATA ....................................................... 43 METHOD II - FORECASTING USING ANALOGY ........................................................ 48 RESULTS ANALYSIS 1 .................................................................................................. 53 PART 2 – STRATIGIC POSITIONING ANALYSIS OF BANKS ........................................... 54 THE MARKET TRENDS OF NFC MOBILE PAYMENTS................................................ 55 STRATEGIC POSITIONING ANALYSIS OF NEW PLAYERS .......................................... 60 6 DRIVERS OF BANK'S STRATEGIC POSITIONING IN THE NEW MARKET .................... 60 THE ALTERNATIVES STRATEGIC POSITIONING PATHS FOR BANKS ......................... 63 STRATEGIC POSITIONING ANALYSIS OF NEW PLAYERS .......................................... 69 MARKET POSITIONING SCENARIOS FOR BANKS ........................................................ 69 RESULTS ANALYSIS 2 .................................................................................................. 73 RECOMMENDATIONS ................................................................................................ 76 CONCLUSIONS ............................................................................................................ 77 REFERENCES ............................................................................................................... 78 APPENDIXES ............................................................................................................... 86
en
heal.advisorName
Karalekas, Prof. Dimitrios
en
heal.committeeMemberName
Karalekas
en
heal.committeeMemberName
Vlachos
en
heal.committeeMemberName
Achillas
en
heal.academicPublisher
School of Economics & Business Administration ,MSc in Strategic Product Design
en
heal.academicPublisherID
ihu
heal.numberOfPages
91
heal.fullTextAvailability
false


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