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dc.contributor.author
Karpouza, Mariana
en
dc.date.accessioned
2015-07-01T13:42:52Z
dc.date.available
2015-09-27T06:05:07Z
dc.date.issued
2015-07-01
dc.identifier.uri
https://repository.ihu.edu.gr//xmlui/handle/11544/643
dc.rights
Default License
dc.title
The profile of tourists in the wine region of
Velventos and the wine tourism motivations
en
heal.type
masterThesis
heal.keywordURI.LCSH
Wine tourism
heal.keywordURI.LCSH
profile of wine tourist
heal.keywordURI.LCSH
motivation
heal.keywordURI.LCSH
pull factors
heal.keywordURI.LCSH
push factors
heal.language
en
heal.access
free
el
heal.license
http://creativecommons.org/licenses/by-nc/4.0
heal.recordProvider
School of Economics, Business Administration and Legal Studies, MSc in Environmental Management and Sustainability
heal.publicationDate
2015-02
heal.bibliographicCitation
Karpouza Mariana ,2015, The profile of tourists in the wine region of
Velventos and the wine tourism motivations, Master's Dissertation , International Hellenic University
en
heal.abstract
The wine tourism industry is a promising segment of the tourism
sector and it has been growing grievously over the last decades.
Despite Greece has a long tradition in winemaking, wine tourism is
still in progress and it has started to flourish mostly because of the
development of the Wine Routes. Nowadays, there are several
wineries and vineyards that are available to the visitors throughout
Greece. The primary motivating factors that lead to visit wineries,
vineyards, wine festivals and shows are the grape wine tasting, the
experiencing of participation in the wine activities as well as the
need to learn more about the wines. However, according to “Push
and Pull Theory”, a wine visitor can be also motivated by either
internal-push factors or external- pull factors. Therefore, someone
who participates in wine tourism seeks to satisfy either intrinsic
needs or needs that are related to the wine activities.
Notwithstanding, there is limited research about the attitudes, the
demographic and socio-economic characteristics and the
motivations about the Greek visitors who visit the wineries. This
research was designed to identify the demographic characteristics of
the visitors in the wine region of Velventos and the motivational
factors that influence their decision to visit the wineries in order to
sketch their profile. Gathering data from the questionnaires and
collect information from the interviews aim to sketch the profile of
the wine visitors. Emphasis should be given to the primary purpose
of visiting the wine region and the real incentives that stimulate the
tourists to go to the wineries.
en
heal.tableOfContents
Abstract ......................................................................................................................... 3
Acknowledgements ....................................................................................................... 4
List of tables .................................................................................................................. 6
List of figures ................................................................................................................ 7
1. Introduction ............................................................................................................... 8
2. Literature Review ...................................................................................................... 9
2.1 Tourism ................................................................................................................... 9
2.2 Alternative Tourism .............................................................................................. 13
2.3 Wine Tourism ........................................................................................................ 14
2.3.1 The History of Wine Industry in Greece ............................................................ 16
2.3.2 The definition of wine tourism ........................................................................... 17
2.3.3 The profile of the wine tourist ............................................................................ 19
2.3.4 Wine Tourism Motivations ................................................................................ 23
2.3.5 Wine Routes ....................................................................................................... 26
2.4 Marketing and Promotion Strategies in Wine Tourism Industry .......................... 29
2.5 Conclusion ............................................................................................................. 30
3. Research Questions and Hypotheses ....................................................................... 31
4. Research Methodology ............................................................................................ 33
5. Findings/ Data Analysis .......................................................................................... 35
5.1 Results from the Qualitative Research .................................................................. 35
5.2Results from the Quantitative Research ................................................................. 37
6. Interpretation of findings ......................................................................................... 53
7. Conclusions ............................................................................................................. 57
8. Recommendations ................................................................................................... 59
9. Recommendations for future research..................................................................... 61
10. References ............................................................................................................. 62
11. Appendix ............................................................................................................... 68
en
heal.advisorName
Christou, Prof. Evangelos
en
heal.committeeMemberName
Christou, Evangelos
en
heal.committeeMemberName
Sigala, Marianna
en
heal.committeeMemberName
Schmude, Prof. Jurgen
en
heal.academicPublisher
School of Economics & Business Administration, MSc in Sustainable Development
en
heal.academicPublisherID
ihu
heal.numberOfPages
72
heal.fullTextAvailability
false
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