Browsing Theses and dissertations by Subject "Gamified campaign"

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2023-04-26

Consumer experience in Gamified marketing campaigns: A mixed survey using face tracking and questionnaire

Papadakis, Iason

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The International Hellenic University (IHU) was established in October 2005 by Law No. 3391 and is based in Thessaloniki, Greece. The IHU is Greece's first public university where programmes are taught exclusively in English.

Browsing Theses and dissertations by Subject "Gamified campaign"

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