Browsing Theses and dissertations by Subject "Parameters"

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2017-05-31

Exploring the parameters that define brand success in the Fast-Moving Con-sumer Goods (FMCG): A case study for a Greek food start-up business.

Chatzigavriil, Styliani

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The International Hellenic University (IHU) was established in October 2005 by Law No. 3391 and is based in Thessaloniki, Greece. The IHU is Greece's first public university where programmes are taught exclusively in English.

Browsing Theses and dissertations by Subject "Parameters"

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