Browsing Theses and dissertations by Author "Tekidou, Apostolia"

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2019-04-08

Consumer decision making process in low and high product category involvement and the affect of marketing knowledge

Tekidou, Apostolia

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The International Hellenic University (IHU) was established in October 2005 by Law No. 3391 and is based in Thessaloniki, Greece. The IHU is Greece's first public university where programmes are taught exclusively in English.

Browsing Theses and dissertations by Author "Tekidou, Apostolia"

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