Creative Commons

This dissertation was written as part of the MA in Art, Law and Economy studies at the International Hellenic University. The aim of the present study is to examine the evolution of an art museum, tracing back in its founding, explain its establishment, following its 35 years development and career through three different but important museum operations (collecting, exhibitions, and communication). The research methodology was based on the analysis of bibliographical accounts and the information of current publications. This is a case study for the Macedonian Museum of Contemporary Art, a private non-profit art foundation located in the Greek contemporary environment. This present period is particularly crucial because the foundation is experiencing economic hardship, funding cuts and intense resolution processes. The paper will broach upon the historic evolution issues of the museum’s past, with the starting point as the founding discussions and the agreement underpinning the act of establishment. Then, it will present the development and integration of museum theory and practice and will attempt to explain the following evolution of the institution: the developmental and managerial aspects of infrastructure, the national cultural policy, collection acquisition and management strategies. In parallel with the traditional emphasis on the display and collection of art objects, the institution gives priority to the visitors, through specialized programs and publishing activity while seeking new ways to improve the experience of visitors and researchers. At the same time, recognizing the competitive environment in which it is located, it becomes active in consolidating its public image as a museum open to all, while ensuring its sustainability. The museum’s evolution appears as a model case since its establishment illuminates the public’s trust that envisioned, constructed, applied and supported through the years a dynamic culture form of a contemporary art museum.