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dc.contributor.author
Doukouzgiannis, Dimitris
en
dc.date.accessioned
2015-07-04T17:16:22Z
dc.date.available
2015-09-27T06:05:20Z
dc.date.issued
2015-07-04
dc.identifier.uri
https://repository.ihu.edu.gr//xmlui/handle/11544/755
dc.rights
Default License
dc.title
Crowd Gifting
en
heal.type
masterThesis
heal.secondaryTitle
A Developing Ecosystem Of Gifters
en
heal.keywordURI.LCSH
crowdgifting
heal.keywordURI.LCSH
crowdfunding
heal.keywordURI.LCSH
microfinance
heal.language
en
heal.access
free
el
heal.license
http://creativecommons.org/licenses/by-nc/4.0
el
heal.recordProvider
School of Economics, Business Administration and Legal Studies, Executive MBA
el
heal.publicationDate
2015-03
heal.bibliographicCitation
Doukouzgiannis Dimitris ,2015, Crowd Gifting: A Developing Ecosystem Of Gifters, Master’s Dissertation, International Hellenic University
en
heal.abstract
The fame of many crowdfunded innovations as the Pebble wristband and the Oculus Rift has resulted in popular websites such as Kickstarter and Indiegogo establishing their role as financial facilitators for under-resourced ideas. However, apart from the crowd-based funding mechanismsupporting entrepreneurs-, other network-sourced financial opportunities emerge, including the current proposal: a crowdgifting portal for members of a social network to give and receive funds for gift purposes. While crowdfunding is typically a terminal, one-round initiative, crowd gifting is a repeatable event that can be initiated by any member of a social network at any time. The current study demonstrates the viability and the complexity of this initiative, developing a strategic plan for competing against a rising population of gifting competitors through network development and the contagion effect. Ultimately, these findings highlight the role of identity and membership within the broader scope of the social network, suggesting that the proposed crowd gifting application will only be successful if it uses identity and membership to create and sustain user engagement and loyalty over an extended period of time.
en
heal.tableOfContents
Abstract 2 Keywords: crowdgifting, crowdfunding, microfinance 2 Table of Figures 6 1.Chapter 1: Introduction 7 1.1. Research Background 7 1.2. Research Aim and Objectives 8 1.3. Research Questions 9 1.4. Research Overview 10 2.Chapter 2: Literature Review 12 2.1. Introduction 12 2.2. Social Media Marketing and User Collaboration 12 2.3. Microfinance and Crowdfunding in Modern Enterprise 14 2.4. Social Activism and Online Connectivity 16 2.5. Gifting and the Precedence of Altruism and Charity in Crowd-Supported Initiatives 17 2.6. Summary 18 3.Chapter 3: Research Methodology 19 3.1 Introduction 19 3.2. Research Paradigm 19 3.3. Research Approach 20 3.4. Research Instrument 21 3.5. Survey Participants 22 3.6. Ethical Concerns and Limitations 22 3.7. Summary 23 4.Chapter 4: Data Presentation 24 4.1. Introduction 24 4.2. Crowd Gifting Platform Opportunities and Limitations 24 4.2.1. Gifting Platform Overview 24 4.2.2. Technological and Network Considerations 25 4.2.3. Target Population Demographics 26 4.2.4. Competitors and Market Analysis 27 4.3. Participant Survey 28 4.3.1. Respondent Demographics 28 4.3.2. Quantitative Responses and Analysis 31 4.4. Summary 36 5.Chapter 5: Discussion and Analysis 37 5.1. Introduction 37 5.2. Crowd Gifting and the Peer Finance Market 37 5.3. Imperatives and Motivators 37 5.4. The Crowd Gifting Platform 38 5.5. Summary 39 6.Chapter 6: Conclusions and Recommendations 40 6.1. Conclusions 40 6.2. Recommendations 41 References 43 Appendices 47 Appendix A: Participant Survey with Results 47
en
heal.advisorName
Kyrgidou, Dr. Lida
en
heal.committeeMemberName
Katsaliaki, Korina
en
heal.committeeMemberName
Kyrgidou, Lida
en
heal.committeeMemberName
Laspita, Stavroula
en
heal.academicPublisher
School of Economics and Business Administration, Executive MBA programme
en
heal.academicPublisherID
ihu
heal.numberOfPages
52
heal.fullTextAvailability
false


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