Although companies aiming to expand abroad and looking for business opportunities have
started to apply internationalization strategies more often recently, yet few studies exist
regarding this issue. The current dissertation focuses on the examination of the case study
on US property firm, named “Dea Real Estate”, in reinforcing transnational market for real
estate in Europe, particularly in Greece. It analyzes involvement of Greece into a network
of transnational property investment, while seeking the optimal business strategy decision
to go international aimed at expansion of the US firms.
The purpose of this research is to identify the internationalization strategy used by
company and key success factors of the expansion.
The emphasis is made on the process of strategy adaptation to global trends and the results
it brings into the market.
The study focuses on a US consultancy firm strategies and practices in legal, international
and cultural fields of property market applied by the property consultancy firm. The
research shows that the dynamics of the development of commercial property market had
preset entry possibilities for real estate firms.
The study demonstrates that companies go international to expand their activities and gain
new customers, reduce costs, spread risks, develop managerial practices.
The research is valuable in terms of innovation in its field and helps managers in decisionmaking
process for internationalization.
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