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dc.contributor.author
Dimitriadis, Efstratios
en
dc.date.accessioned
2015-08-22T14:38:07Z
dc.date.available
2015-09-27T05:57:55Z
dc.date.issued
2015-08-22
dc.identifier.uri
https://repository.ihu.edu.gr//xmlui/handle/11544/804
dc.rights
Default License
dc.title
Consumers’ Willingness to Buy Organic Products in Greece
en
heal.type
masterThesis
heal.language
en
heal.access
free
el
heal.license
http://creativecommons.org/licenses/by-nc/4.0
el
heal.recordProvider
School of Economics, Business Administration and Legal Studies, MSc in Management
el
heal.publicationDate
2010
heal.bibliographicCitation
Dimitriadis Efstratios, 2010, Consumers’ Willingness to Buy Organic Products in Greece, Master's Dissertation, International Hellenic University
en
heal.abstract
As the organic market continues to grow in Greece, consumers’ purchasing
behaviour for organic products has emerged as an essential research topic. Moreover,
the domestic organic industry has been constantly growing, and the organic
consumers’ profile continuously evolves.
The purpose of this study is to investigate:
• The effect of various demographic factors on
o consumers’ purchase history for organic products
o consumers’ purchase likelihood for various categories of organic
products.
o consumers’ organic attitude and consumers’ perception of organic
products.
• The relationship between consumers’ willingness to spend more on
organic products and (a) consumers’ organic attitude and (b) consumers’
perception of organic products. Specific hypotheses were developed to
investigate this relationship. These hypotheses are presented in the next
section.
To accomplish this goal, we developed a large scale survey.
The main findings indicate that consumers who exhibit high health preventing
behaviour are more likely to spend more on organic products. Furthermore, it is
important for them to eat healthy, safe and high quality products. Organic products
need to be certified and be widely available.
en
heal.tableOfContents
1. Introduction............................................................................. 1
1.1 Defining Organic Agriculture and Organic Products.......................1
1.2 Organic Agriculture and Organic Products in Greece.....................2
1.3 Organic Market and Distribution Channels in Greece .....................3
2. Literature Review.................................................................... 4
2.1 Organic Attitude ..................................................................................4
2.1.1 Preventive Health Behavior .............................................................4
2.1.2 Food Safety Concerns .....................................................................5
2.1.3 Environmental Friendly Behavior .....................................................5
2.2 Attributes of Organic Products..........................................................6
2.2.1 High Quality of Organic Products.....................................................6
2.2.2 Price of Organic Products................................................................7
2.2.3 Availability of Organic Products .......................................................7
2.2.4 Origin of Organic Products...............................................................8
2.2.5 Trust in Organic Products ................................................................9
3. Research Objectives ............................................................ 11
4. Hypotheses ........................................................................... 12
5. Methodology ......................................................................... 14
5.1 Data collection and Participants......................................................14
5.2 Questionnaire Design .......................................................................14
6. Results .................................................................................. 16
6.1 Participants’ Profile ..........................................................................16
6.2 The Effect of Various Demographic Factors on Consumers’
Purchase History for Organic Products .................................................21
6.3 The Effect of Various Demographic Factors on Consumers’
Purchase Likelihood for Various Categories of Organic Products......23
6.4 The Effect of Various Demographic Factors on Consumers’
Organic Attitude and Consumers’ Perception of Organic Products....26
6.5 Hypotheses testing...........................................................................29
7. Discussion ............................................................................ 31
8. Limitations and Directions for Further Research............... 32
5
9. References ............................................................................ 33
10. Appendix........................................................................... 37
10.1 Questionaire in English ....................................................................37
10.2 Questionaire in Greek.......................................................................41
en
heal.advisorName
Ziamou, Dr Lilia
en
heal.committeeMemberName
Ziamou, Lilia
en
heal.committeeMemberName
Plakogiannaki, Emmanouela
en
heal.committeeMemberName
Boutsouki, Christina
en
heal.academicPublisher
School Of Economics & Bussiness Administration ,M. Sc. In Management
en
heal.academicPublisherID
ihu
heal.numberOfPages
52
heal.fullTextAvailability
true
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